by Jack Pawlowski ’27 on September 25, 2025
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After 47 years, Jerry Greenfield—the “Jerry” of Ben & Jerry’s—is leaving the company following disputes with Unilever, its parent corporation, over disagreements regarding the brand’s commitment to social justice.
Ben & Jerry’s is widely known for its creative and delicious ice cream flavors, but less known is its steadfast commitment to social and economic justice, environmental protection, and advocacy for human rights and dignity. These core values have been upheld by co-founders Ben Cohen and Jerry Greenfield since the company’s inception in 1978. They have never shied away from speaking out against social injustices.
In 2000, the company was acquired by Unilever, a global consumer goods conglomerate. The acquisition came with both big promises and big concerns. Chief among them were fears that corporate ownership might dilute Ben & Jerry’s social mission. However, the deal included a unique provision: an independent board retained the authority to make decisions related to the brand’s social mission. This allowed Ben & Jerry’s to continue its activism, including campaigns addressing climate change and social justice throughout the 2000s.
Over time, however, as Unilever’s management changed and the original architects of the deal departed, those promises began to unravel. Cohen discovered that Unilever’s commitment to the company’s social agenda was not legally binding. This culminated in Unilever removing David Stever as CEO of Ben & Jerry’s, without the independent board’s approval, due to his alignment with the brand’s social activism. Unilever was reportedly angered by the company’s outspoken stance on Donald Trump and Israel regarding the conflict in Gaza.
Unilever’s increasing control over Ben & Jerry’s led Greenfield to feel that the company could no longer freely advocate for peace and justice. In a statement shared by Cohen on X (formerly Twitter), Greenfield said, “It was always about more than just ice cream; it was a way to spread love and invite others to fight for equity, justice, and a better world. Coming to the conclusion that this is no longer possible at Ben & Jerry’s means I can no longer remain part of Ben & Jerry’s.”
He added that if he cannot carry forward the company’s core values from within, he will continue to champion them from the outside.
Greenfield’s departure comes at a time when the current U.S. administration has taken polarizing stances on many social issues, and corporations driven by profit are increasingly aligning with those positions. In an interview, Cohen remarked: “The reality is that businesses are incredibly political. The average business is using its money to influence elections, and they’re using their money and their lobbyists to influence legislation.”
Greenfield’s exit raises a critical question: Will corporations continue to bow to political pressure, or will his departure inspire others to reaffirm their commitment to social justice?