by Luiza Alves `19
Entertainment may come in a variety of modes and forms of expression during this new year. YouTube channels—and specifically YouTubers—are evidence of this as they continue to progress within the entertainment industry. One of the most prominent examples of Youtubers’ success is Joseph Sugg, a British YouTuber, better known as Joe Sugg, or by his YouTube channel name: “ThatcherJoe.”
Sugg began his YouTube channel as a hobby when he was 19 years old. He planned on thatching roofs as a career, and while he completed his apprenticeship, he made videos to pass the time. He borrowed equipment from his sister, Zoe Sugg, who also had a YouTube channel, and began to expand his repertoire of videos. What began as a hobby has now turned into a career for the 25-year-old living in central London.
Sugg currently has over 12 million subscribers combined on all of his YouTube channels. Not only does he create content ideas, produce, film, and edit his own videos for “ThatcherJoe”— his main YouTube channel which has nearly seven million subscribers–but also “ThatcherJoeVlogs” which has 3.5 million, and “ThatcherJoeGames” with 1.6 million.
The content for “ThatcherJoe” varies from pranking his friends and family, to specific video challenges. His most viewed video on the channel has over 17 million views, as he lets his sister do his makeup. Other popular videos with over 10 million views each include games with his friends, revenge pranks on his former roommate, and impersonations.
As if that was not enough for a few laughs, Sugg also films on “ThatcherJoeVlogs,” which comprises “a day in the life” videos where viewers can follow him on his daily routines. In addition to the other two channels, he also films himself playing different video games on “ThatcherJoeGames.” Sugg has played The Sim 3, Grand Theft Auto V, as well as Frozen Salon where he completes a makeover on Elsa.
Sugg has also expanded his love for making people laugh to the big screen. He has completed two movies where he and his former roommate, Caspar Lee, make a road trip to Europe in the first movie, and the U.S. in the second, completing odd jobs. With creatives coming and going in the industry, Sugg continues to demonstrate how all one needs to entertain is an idea and the moxie to follow through with it.